… that is still precisely the central goal of trade fairs and congresses. And yet events have changed fundamentally in recent years due to the progress of digitalisation and the advent of the Corona pandemic.

Successful trade fair organisers are aiming for a 20-35 per cent share of digital business in the next five years. Trade fair organisers need to get the necessary digital transformation and community building on track and move beyond the era of the pandemic.

The trade fair industry is in the starting blocks: After months of Corona standstill, organisers and exhibitors are preparing for the long-awaited new beginning. In order to be able to guarantee this in the best possible way, everyone is working flat out on events with a suitable hygiene concept.

Trade fair companies in Düsseldorf, Munich, Stockholm, Basel, Zurich, Karlsruhe, Nuremberg and many others are already on the reference list. And more will soon follow. The new Vice Chairman of the UFI Digital Working Group Gunnar Heinrich, who is also adventics CEO, talks about ticketing systems for trade fair organisers in an interview. For the consulting firm, these systems are a very special home game …

Adventics CEO Gunnar Heinrich on a reboot strategy for trade show organizers and the associated success tool, “360 Degree Visitor Management.”

Whether advertising budgets, planned events or trade fair appearances: Corona has not spared the sales and marketing world either. In recent weeks, countless companies have rescheduled, canceled, and tried out a great many things. In the process, those responsible asked themselves numerous questions: How much can my advertising budget be cut? How much potential would my trade show appearance have in the completely digital version? How can generated leads be turned into paying customers as efficiently as possible from now on?

Mouth-nose protection and 1.5 m safety distance as well as comprehensive hygiene measures were and are indispensable in the Corona period. But how do you, as a trade fair operator, ensure that contact tracing in the event of a corona disease is smoothly guaranteed and can be passed on to the competent authorities in the event of an emergency? Learn here how you can ensure this important step towards reopening for exhibitors with our help.

Scan2Lead is a comprehensive tool with numerous features that make it easier for you to record conversations at your stand and support you in increasing your success at the trade fair. Therefore, take the time to prepare yourself optimally for lead capture with Scan2Lead at your trade fair stand. We have summarised the most important steps for you below.

Does Scan2Lead meet the requirements of the GDPR? May the captured contacts be contacted and emailed after the trade fair? May newsletters be sent to them? The topic of data protection is playing an increasingly important role for visitors, exhibitors and organisers. Read here why you can use Scan2Lead to record visitor data in absolute compliance with data protection regulations.