About Us

“Digital skills and community management are high on the agenda for trade fair decision-makers to help their events grow again.”

Gunnar Heinrich, CEO & Partner adventics

We are committed to progress and change in the trade fair industry. With our fresh perspective, we deliver innovative solutions to the key challenges of our time. In doing so, we do not develop solutions according to a formula, but deliver individual and practical results to our partners. Our focus is on the three core areas of Digital Strategy & Transformation, Event-Tech Solutions and Digital as a Service and forms a holistic approach with which we can optimally support our partners from A to Z.


It is not our aim to completely digitalise trade fairs and move them into the virtual world – quite the opposite! We are convinced that personal encounters and live discussions on site are still essential. However, the question is how to manage to develop new profitable business models in order to be sustainable in the long term. And this is precisely where digital solutions come into play as a sensible supplement to the classic trade fair business.

Our values


We maintain a regular and open exchange with our project partners with constructive feedback and a trusting relationship.


In order to create change, we have to become active together. Learning from and with each other is a given for us.


We work pragmatically, result- and success-oriented


Digital transformation is not a sprint – we see ourselves as a long-term project partner and support you throughout the entire transformation process.

Our Story

The founders Gunnar Heinrich and Bernhard Gamper already had a strong connection to trade fairs and technologies. Bernhard as Head of Trade Fairs for the international provider of access technologies SKIDATA and Gunnar as Managing Director of an IT strategy consultancy.


After a short excursion as managing director of a subsidiary of Messe München, they founded adventics GmbH in 2006. The team has grown continuously with the addition of further trade fair enthusiasts. Many of them were at trade fair companies themselves and have dedicated themselves to the topics of innovation, technology and change. Since the early days of adventics, our own lead tracking solution Scan2Lead has also played an ever-growing role. From a showcase of what can be achieved with digital solutions, Scan2Lead has now become the European market leader.




All our experience and passion lies in bringing people together. We have successfully implemented numerous projects in the trade fair industry over the past 20 years. Our trade fair clients really appreciate our experience in the industry. So when best-practice knowledge is needed in the event industry, we should talk to each other!


In terms of methodology and the tools to be used, we can rely on an impressive toolbox. For our clients, this means: more work to the point, less overhead, methodical benefits from project experience.


We like to work on site with our clients directly in their teams. In addition to the many sources of facts, this also allows us to get to know other aspects such as your corporate culture better. But we have also gained a lot of positive experience in remote project work. In short: the right mix is crucial here to lead the project to success efficiently.


On the one hand, we have handled many successful projects for the largest trade fair organisers and trade fairs in the world. That means we know the needs of large organisers and their requirements for viable innovation solutions. On the other hand, we have proven in many projects that we can adapt these best practices cost-effectively to smaller and medium-sized organisers. This has provided them with solutions that would probably not have been as cost-effective for them to develop and provide on their own.

Our team

Gunnar Heinrich

CEO & Partner

Gunnar Heinrich has many years of management experience with international management consultancies. He was then managing director of a subsidiary of Messe München (Munich tradefair). He is Vice Chairman of the “Digital Innovation Working Group” of the World Association of the Exhibition Industry (Ufi) and an internationally sought-after expert on the digital transformation of exhibition companies.

Bernhard Gamper

CTO & Partner

Bernhard Gamper is co-founder of adventics GmbH. Previously, he was Head of Operations for the trade fair segment at SKIDATA. He is a proven expert in IT architectures for exhibition companies, has carried out numerous ticketing and access control projects and is the technical mastermind behind Scan2Lead.

Sandra Schmehling

Senior Consultant

Sandra Schmehling is part of the adventics team as a Senior Consultant. Before that, she worked as a project manager for international trade fairs and congresses for many years. Her focus was, among other things, on the conceptual and strategic further development of the events, data evaluation and analysis, and the development of recommendations for action. While working, she is currently completing a Master’s degree in Future Design, in which she is intensively studying innovation methods, future trends and change management.

Ulrich Besch

Senior Consultant

Ulrich Besch holds a degree in business administration and has many years of experience in leading positions at one of the world’s leading trade fair organisers. Previously, as a project manager, he was responsible for the design and introduction of IT systems and set up and managed an international IT service centre. He is an award winner of the ICT Committee of the World Fair Association UFI for the best customer management project in 2010.

Sigrid Pöschl

Event Access & Ticketing Expert

Sigrid Pöschl supports adventics as a consultant and expert for ticketing projects. She previously worked at NurembergMesse GmbH for over 15 years, where her responsibilities included visitor management and service as well as project management for ticketing and registration. Her expertise in strategic planning and implementation played a decisive role in improving the overall experience for event visitors.

Ana Melciu

Senior Account Manager

Ana Melciu joined adventics as Senior Account Manager. Previously, she was responsible for customer service at an online shop and at a renowned trade fair organiser for several years. Her focus here was, among other things, on the optimisation and strategic development of the sector through the identification and implementation of innovative, technical solutions. She was also responsible for ensuring premium quality in customer interaction.

Katharina Pfanzelt

Marketing Manager

Katharina Pfanzelt is responsible for everything to do with marketing. Previously, she gained experience in marketing in the real estate industry (Mr. Lodge GmbH) and in the automotive industry (BMW). Her focus was on social media, online and events.

Dilara Handtmann

Account Manager

Dilara looks after our international clients at adventics. This applies both in the Scan2Lead environment and event tech platforms in demanding consultancy projects. Before joining adventics, Dilara worked at Messe München (Munich tradefair) for several years and recently gained extensive experience in digitalisation projects.

Jannes Heinrich

Office Manager/ Sales

Jannes Heinrich joined the adventics team as Office Manager. He looks after the entire stock of scanners and rental equipment for our exhibitor customers and is responsible for the technical maintenance of the extensive hardware products, for stock management and for planning and preparing the equipment for use at the trade fair. Jannes is responsible for purchasing and supports his colleagues at the Munich office in all IT matters.

Andreas Schöndorfer

Support Engineer

Andreas Schöndorfer is a Support Engineer and in this role supports our permanently growing Scan2Lead community as a member of our Scan2Lead Customer Success Team. Andreas has a degree in technical computer science and years of experience as an international IT operations specialist. He also supports our teams in Vienna and Munich with regard to planning and operation of the entire IT infrastructure.

Muhammet Tan

Support Engineer

Muhammet Tan supports the Scan2Lead Customer Success Team at adventics. Muhammet Tan previously worked for over ten years at various well-known companies as a technical team leader in customer support and service. There, he was responsible for customer service for key accounts, among other things. He has gained extensive expertise in software and hardware research and development as well as in quality assurance.

Bernhard Millauer

Senior Lead Software Architect

Bernhard Millauer is working as a software developer since in the areas of CRM systems, sports betting, the entertainment industry, the financial and stock market and telecommunications. He joined the adventics office in Vienna as a software architect.

Tina Thurner

Junior Software Developer

Tina works at adventics as a Junior Software Developer. Tina is currently doing an IT apprenticeship and was already able to gain experience in the area of content management during her first internship. Previously, she worked in the CMS field. Tina has good IT skills and has already successfully passed her web developer exam.

Angelika Seemann

Financial Assistant

Angelika Seemann is working in the Finance department. Angelika’s area of responsibility includes activities in the field of commercial administration. She is responsible for the day-to-day bookkeeping as well as its preparation for submission to the tax advisor. As a trained office clerk, she has been employed by various companies in the field of accounting and as a commercial clerk in recent years.

Lisa Turewicz

Software Developer

Lisa is part of the adventics development team in Vienna as a software developer. She graduated from a university of applied sciences in 2020 with a Bachelor of Science in computer science. Prior to joining adventics, she has already gained experience in software maintenance and dealing with legacy systems and legacy code since 2019.

Thomas Schwarzenböck

Product Manager

Thomas joined adventics as Product Manager and brings a wide range of experience from industries such as automotive, esports, event management, automation technology and electronics. In these areas, Thomas has particularly focused his skills in product and project management. At adventics, he uses his broad knowledge and practical experience to develop innovative solutions and successfully manage projects.

Max Rogl

Integration Specialist

Maximilian Rogl is an experienced IT expert with over 20 years of professional experience from front to back end. In addition to his role as a talented trainer and troubleshooter, he has increasingly focused on product development and management in recent years. He works as a Product Owner and is responsible for the development of products, quality assurance measures and optimizing interfaces for smooth system integration.

Daniel Labesius Paz

Junior Account Manager

Daniel is working as Junior Account Manager at adventics. He completed his training as an e-commerce merchant, which covered all areas of activity from online commerce and customer support to marketing and social media. Since then, Daniel has also gained valuable experience in account management at a marketing agency. Here he was responsible for the support and implementation of a wide range of customer inquiries for online stores of large German companies.

Tony Spiloes

Country Manager Benelux & France

Tony Spiloes has more than 20 years of trade fair experience at project and division manager level. Most recently, as Manager Inhouse Consulting, he was responsible for optimising business processes and information system architecture at Artexis Group and easyFairs worldwide. He speaks English, Dutch and French, and has a good knowledge of German.


Customer Service

Ulrike Dietmann is an academic business trainer with many years of experience as a project manager and consultant in the international event and trade fair sector with a focus on visitor and access management. She is also a proven expert in the areas of technical support, knowledge management, technical documentation as well as application and operations training.

Our story


Management buy-out from a subsidiary of Messe München. Gunnar and Bernhard found adventics


Start of our major project at Messe Düsseldorf (requirements analysis, selection and introduction of a new registration and access system)


First major international projects with the trade fairs Stockholm (Stockholmmässan) and Dubai (DWTC)


Use of smartphones for the development of a Scan2Lead app and use for the major trade fairs in Düsseldorf


Our growth makes it necessary to move to larger offices, both in Munich and Vienna


Strengthening of our consulting activities and relocation to our new – once again larger – Munich office