Blog
In a world characterised by rapid technological development, digital transformation is no longer an option for companies and societies, but rather a necessity. Particularly in today’s business world, which is characterised by uncertainty and dynamic change, the DIGITAL MASTERPLAN offers a clear, pragmatic and structured approach to meeting the challenges of digitalisation.
Modern event platforms now offer a whole range of management functions. Through our projects, we have a solid insight into a wide range of event platforms and in this article we will look at three factors that we consider relevant when selecting such a platform.
On 16 May 2024, Gunnar Heinrich (CEO of adventics) and Mykyta Fastovets (CEO of ExpoPlatform) presented the four finalists of the annual UFI Digital Innovation Awards at IMEX Frankfurt. Heinrich and Fastovets have been members of the UFI Digital Innovation Working Group and members of the award jury for many years.
The FAMA Trade Fair Conference was held for the first time as a DACH conference of the three associations Expo Event Swiss, Messen Austria and FAMA at the Trade Fair and Congress Center in Basel. For two days, more than 180 industry experts exchanged views on the topics of digitalization & transformation, digital business models and sustainable trade fairs.
Moving to a new office can be an exciting chapter in a company’s history. The increasing growth of Scan2Lead and our consultancy business have made the move to larger office space necessary.
As the organiser, how would you rate the success of your trade fair? Is your assessment based on a gut feeling when you walk through a well-filled exhibition hall at time X and get positive feedback from long-standing exhibitors?
… that is still precisely the central goal of trade fairs and congresses. And yet events have changed fundamentally in recent years due to the progress of digitalisation and the advent of the Corona pandemic.
Successful trade fair organisers are aiming for a 20-35 per cent share of digital business in the next five years. Trade fair organisers need to get the necessary digital transformation and community building on track and move beyond the era of the pandemic.
The trade fair industry is in the starting blocks: After months of Corona standstill, organisers and exhibitors are preparing for the long-awaited new beginning. In order to be able to guarantee this in the best possible way, everyone is working flat out on events with a suitable hygiene concept.