07.02.2025
AI Use Cases: More visibility, more success: How AI is revolutionizing the creation of exhibitor profiles

The trade fair industry is a central hub for the exchange of innovations, ideas and business opportunities. But despite the high potential, there is a recurring challenge that burdens both organizers and exhibitors: Incomplete and unappealing exhibitor profiles.

20.01.2025
Community business models for event organizers

At adventics, we are convinced that as a trade fair company and organizer, you should give your own participants the opportunity to create a digital community – because if you don’t do it yourself, it’s highly likely that someone else will. And it could be even worse: someone else will earn money from it.

11.12.2024
Community management: the importance of community activities for trade fairs

Community management approaches are becoming increasingly important for trade fairs, as they can sustainably strengthen loyalty and interaction within the event community through continuous engagement outside the event period.

28.11.2024
Anniversary: Ana Melciu celebrates 5 years at Adventics / Scan2Lead

This year we are celebrating a special anniversary: our valued colleague Ana Melciu has been part of the Adventics/Scan2Lead team for five years! With her passion for sales, her expertise in the trade fair industry and her tireless commitment, Ana has made a significant contribution to the success of our company in recent years. In this interview, she gives us an insight into her beginnings, her biggest highlights and her vision for the future. A big thank you, Ana, for your great work and your inspiring personality – here’s to the next successful years!

27.11.2024
FAMA Workshop: (Full) registration and badges for participants of B2C trade fairs

On November 26, our CEO, Gunnar Heinrich, moderated a workshop on “(Full) registration and badges for participants of B2C events” during the FAMA Fall Conference.) The following article outlines some of the content and results of the workshop.

26.11.2024
Professional lead tracking as an integrated component of an event app – our view

There is a lot of movement in the event tech solutions market. Event platforms in particular are the focus of attention, as they clearly strike a chord with many event organizers with their holistic “all-in-one” approach. The promise: One system for everything relating to the digital appearance of the event. From a digital platform for participants, to various administrative functions for exhibitors and the organizer itself, to the corresponding event app with the “look & feel” of the respective event.

11.09.2024
The DIGITAL MASTERPLAN – A roadmap for the future

In a world characterised by rapid technological development, digital transformation is no longer an option for companies and societies, but rather a necessity. Particularly in today’s business world, which is characterised by uncertainty and dynamic change, the DIGITAL MASTERPLAN offers a clear, pragmatic and structured approach to meeting the challenges of digitalisation.

01.08.2024
Choosing the right event platform: 3 factors that still receive too little attention

Modern event platforms now offer a whole range of management functions. Through our projects, we have a solid insight into a wide range of event platforms and in this article we will look at three factors that we consider relevant when selecting such a platform.

04.06.2024
Digital innovation in the exhibition industry – best practices

On 16 May 2024, Gunnar Heinrich (CEO of adventics) and Mykyta Fastovets (CEO of ExpoPlatform) presented the four finalists of the annual UFI Digital Innovation Awards at IMEX Frankfurt. Heinrich and Fastovets have been members of the UFI Digital Innovation Working Group and members of the award jury for many years.

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