Digital innovation in the exhibition industry – best practices

On 16 May 2024, Gunnar Heinrich (CEO of adventics) and Mykyta Fastovets (CEO of ExpoPlatform) presented the four finalists of the annual UFI Digital Innovation Awards at IMEX Frankfurt. Heinrich and Fastovets have been members of the UFI Digital Innovation Working Group and members of the award jury for many years.

With courage to digital transformation

The FAMA Trade Fair Conference was held for the first time as a DACH conference of the three associations Expo Event Swiss, Messen Austria and FAMA at the Trade Fair and Congress Center in Basel. For two days, more than 180 industry experts exchanged views on the topics of digitalization & transformation, digital business models and sustainable trade fairs.

Our move to a new office: More space for growth and creativity

Moving to a new office can be an exciting chapter in a company’s history. The increasing growth of Scan2Lead and our consultancy business have made the move to larger office space necessary.

Data-driven decision-making vs. gut feeling Business

As the organiser, how would you rate the success of your trade fair? Is your assessment based on a gut feeling when you walk through a well-filled exhibition hall at time X and get positive feedback from long-standing exhibitors?

Event-Tech Solutions – What does the market actually need?

… that is still precisely the central goal of trade fairs and congresses. And yet events have changed fundamentally in recent years due to the progress of digitalisation and the advent of the Corona pandemic.

“Hang in there: 2022 will keep the trade fair industry on its toes”.

Successful trade fair organisers are aiming for a 20-35 per cent share of digital business in the next five years. Trade fair organisers need to get the necessary digital transformation and community building on track and move beyond the era of the pandemic.

Digital support for the restart

The trade fair industry is in the starting blocks: After months of Corona standstill, organisers and exhibitors are preparing for the long-awaited new beginning. In order to be able to guarantee this in the best possible way, everyone is working flat out on events with a suitable hygiene concept.


Trade fair companies in Düsseldorf, Munich, Stockholm, Basel, Zurich, Karlsruhe, Nuremberg and many others are already on the reference list. And more will soon follow. The new Vice Chairman of the UFI Digital Working Group Gunnar Heinrich, who is also adventics CEO, talks about ticketing systems for trade fair organisers in an interview. For the consulting firm, these systems are a very special home game …


Adventics CEO Gunnar Heinrich on a reboot strategy for trade show organizers and the associated success tool, “360 Degree Visitor Management.”