16.09.2020
CONTACTS ARE THE NEW GOLD

Whether advertising budgets, planned events or trade fair appearances: Corona has not spared the sales and marketing world either. In recent weeks, countless companies have rescheduled, canceled, and tried out a great many things. In the process, those responsible asked themselves numerous questions: How much can my advertising budget be cut? How much potential would my trade show appearance have in the completely digital version? How can generated leads be turned into paying customers as efficiently as possible from now on?

09.06.2020
HOW CAN MEASURING EVENTS START SAFELY AGAIN?

Mouth-nose protection and 1.5 m safety distance as well as comprehensive hygiene measures were and are indispensable in the Corona period. But how do you, as a trade fair operator, ensure that contact tracing in the event of a corona disease is smoothly guaranteed and can be passed on to the competent authorities in the event of an emergency? Learn here how you can ensure this important step towards reopening for exhibitors with our help.

20.01.2020
IS VISITOR DATA COLLECTED WITH SCAN2LEAD IN COMPLIANCE WITH DATA PROTECTION LAWS?

Does Scan2Lead meet the requirements of the GDPR? May the captured contacts be contacted and emailed after the trade fair? May newsletters be sent to them? The topic of data protection is playing an increasingly important role for visitors, exhibitors and organisers. Read here why you can use Scan2Lead to record visitor data in absolute compliance with data protection regulations.

20.01.2020
CHECKLIST – SUCCESSFUL LEAD MANAGEMENT WITH SCAN2LEAD

Scan2Lead is a comprehensive tool with numerous features that make it easier for you to record conversations at your stand and support you in increasing your success at the trade fair. Therefore, take the time to prepare yourself optimally for lead capture with Scan2Lead at your trade fair stand. We have summarised the most important steps for you below.

10.12.2019
SCAN2LEAD PRODUCT PORTFOLIO – WHICH IS THE RIGHT PRODUCT FOR ME?

Scan2Lead offers exhibitors a customised selection of products for digital visitor registration at the exhibition stand. The products can be booked individually or in combination. But which product is best suited in which situation? What are the advantages and disadvantages of each solution? Find out when it is best to use which Scan2Lead product!

16.07.2018
IS THE “INTERNET OF THINGS” TRANSFORMING TRADE FAIR PARTICIPANTS INTO THINGS?

Beacons, apps, sensors, smart badges and cameras enable the precise measurement of visitor flows, locations and behaviours of trade fair participants. Trade fair organisers hope to gain profound insights into their visitors with this multitude of data collected through the increasing number of connected devices at trade fairs. But what happens to the individual needs, hopes and desires of each visitor, are they forgotten? Is the Internet of Things (IoT) turning visitors into things?

16.07.2018
SHOULD 50% OF KEY POSITIONS IN THE EXHIBITION INDUSTRY BE FILLED BY MILLENNIALS?

Millennials will make up 50% of the workforce by 2020. They bring with them very different values and expectations. Millennials are a generation that means fundamental change. They care more about the experience than a brand. They grew up with amazon and Facebook and expect everything to be so easy, fast and fun. Does the trade fair industry need to work towards putting more of them in key positions?

16.07.2018
WILL NEW DATA PROTECTION LAWS SLOW DOWN THE DIGITAL REVOLUTION?

Data protection laws are changing around the world and becoming increasingly stringent to protect the rights of individuals in an age where more and more activities are becoming digitally personalised. The European Union enacted the new General Data Protection Regulation (GDPR) in May 2018 and other countries are preparing similar regulations. But will these laws slow down the digital revolution, or will they actually provide an opportunity for online business by forcing it to adopt a more robust and clearer basis for digital services?

16.07.2018
DOES THE EXHIBITION INDUSTRY OFFER AN OUTDATED CUSTOMER EXPERIENCE?

Google, amazon etc. are fast, convenient, personalised and secure. In the trade fair industry, websites are mostly very slow (on average five times slower than a standard Google search) and people are happy when events successfully attract many visitors and they have to wait in long queues, while amazon has opened a shop where you simply take what you need and leave without being prevented from doing so by a checkout. Registering for an amazon account, for example, takes less than a minute. When a visitor wants to register for an event, it sometimes takes 30 minutes to answer seemingly useless questions. Some event organisers are working on their interfaces, but really few are working on significantly improving the customer experience.