The case study shows how a significant increase in efficiency and market positioning was achieved through a targeted realignment of processes, systems and sales approaches. The close integration of strategy, technology and operational implementation played a decisive role in this.

The intelligent use of AI-powered chatbots opens up new opportunities for the trade fair and event industry to create personalized attendee experiences, optimize processes, and gather valuable real-time feedback.

The trade fair industry is a central hub for the exchange of innovations, ideas and business opportunities. But despite the high potential, there is a recurring challenge that burdens both organizers and exhibitors: Incomplete and unappealing exhibitor profiles.

The trade fair industry is a central hub for the exchange of innovations, ideas and business opportunities. But despite the high potential, there is a recurring challenge that burdens both organizers and exhibitors: Incomplete and unappealing exhibitor profiles.

The trade fair industry is a central hub for the exchange of innovations, ideas and business opportunities. But despite the high potential, there is a recurring challenge that burdens both organizers and exhibitors: Incomplete and unappealing exhibitor profiles.

At adventics, we are convinced that as a trade fair company and organizer, you should give your own participants the opportunity to create a digital community – because if you don’t do it yourself, it’s highly likely that someone else will. And it could be even worse: someone else will earn money from it.

Community management approaches are becoming increasingly important for trade fairs, as they can sustainably strengthen loyalty and interaction within the event community through continuous engagement outside the event period.

This year we are celebrating a special anniversary: our valued colleague Ana Melciu has been part of the Adventics/Scan2Lead team for five years! With her passion for sales, her expertise in the trade fair industry and her tireless commitment, Ana has made a significant contribution to the success of our company in recent years. In this interview, she gives us an insight into her beginnings, her biggest highlights and her vision for the future. A big thank you, Ana, for your great work and your inspiring personality – here’s to the next successful years!

On November 26, our CEO, Gunnar Heinrich, moderated a workshop on “(Full) registration and badges for participants of B2C events” during the FAMA Fall Conference.) The following article outlines some of the content and results of the workshop.