Scan2Lead is a comprehensive tool with numerous features that make it easier for you to record conversations at your stand and support you in increasing your success at the trade fair. Therefore, take the time to prepare yourself optimally for lead capture with Scan2Lead at your trade fair stand. We have summarised the most important steps for you below.
+ Selection of the appropriate Scan2Lead solution + Booking of Scan2Lead in the exhibitor shop of the trade fair
+ Receipt of the login data for the Scan2Lead PORTAL by e-mail, separate e-mail with login data for SMART App or collection information for loan units
+ Registration & Login to the Scan2Lead PORTAL
+ Set up your individual visitor questionnaire
+ Download the Scan2Lead app from the App Store (iOS) or Google Play Store (Android).
+ Testing the app (test tickets can be found in your Scan2Lead PORTAL)
+ Training of colleagues (please ask for our training material!)
+ Forward the licences to colleagues BEFORE the start of the trade fair! (Make sure your colleagues install and activate the app early to ensure use from the first day of the fair).
+ Training of the stand personnel
+ Print out the visitor questionnaire in your Scan2Lead PORTAL
+ on the last set-up day: collection of the scanning devices at the Scan2Lead service desk
+ Demonstration at the exhibition stand
+ during the trade fair runtime: daily download of data at the Scan2Lead service desk
+ On the last day of the fair: return of the scanning devices at the Scan2Lead service desk
+ Training of stand personnel
+ Print out the visitor questionnaire in your Scan2Lead PORTAL
+ On the last set-up day: collection of the scanning devices at the Scan2Lead service desk
+ Demo at the exhibition stand
+ On the last day of the fair: return of the scanning devices at the Scan2Lead service desk
+ Check whether colleagues are using the system (correctly) (personal conversations, are there any queries or ambiguities?)
+ Checking the data quality in your Scan2Lead PORTAL
+ Exporting the data from the Scan2Lead PORTAL to an Excel file and sending a thank-you e-mail to the visitors of the respective trade fair day.
+ On the last day of the fair: return of the scanning devices at the Scan2Lead Service Desk
+ If you have any questions during the trade fair, Scan2Lead Support is usually available with a service desk on site as well as by phone at +49 89 4444 33 112
+ Export of data up to 4 weeks after the end of the trade fair from your Scan2Lead PORTAL
+ Sending information to contacts (obtaining a double opt-in for further contact).
+ Participation in the Scan2Lead customer satisfaction survey
Munich, 20 January 2020, © adventics GmbH