“Digital skills and community management are high on the agenda for trade fair decision-makers to help their events grow again.”
Gunnar Heinrich, CEO & Partner adventics
We are committed to progress and change in the trade fair industry. With our fresh perspective, we deliver innovative solutions to the key challenges of our time. In doing so, we do not develop solutions according to a formula, but deliver individual and practical results to our partners. Our focus is on the three core areas of Digital Strategy & Transformation, Event-Tech Solutions and Digital as a Service and forms a holistic approach with which we can optimally support our partners from A to Z.
It is not our aim to completely digitalise trade fairs and move them into the virtual world – quite the opposite! We are convinced that personal encounters and live discussions on site are still essential. However, the question is how to manage to develop new profitable business models in order to be sustainable in the long term. And this is precisely where digital solutions come into play as a sensible supplement to the classic trade fair business.
Our values
COMMUNICATIVE
We maintain a regular and open exchange with our project partners with constructive feedback and a trusting relationship.
CO-CREATIVE
In order to create change, we have to become active together. Learning from and with each other is a given for us.
HANDS-ON
We work pragmatically, result- and success-oriented
LONG TERM
Digital transformation is not a sprint – we see ourselves as a long-term project partner and support you throughout the entire transformation process.
Our Story
The founders Gunnar Heinrich and Bernhard Gamper already had a strong connection to trade fairs and technologies. Bernhard as Head of Trade Fairs for the international provider of access technologies SKIDATA and Gunnar as Managing Director of an IT strategy consultancy.
After a short excursion as managing director of a subsidiary of Messe München, they founded adventics GmbH in 2006. The team has grown continuously with the addition of further trade fair enthusiasts. Many of them were at trade fair companies themselves and have dedicated themselves to the topics of innovation, technology and change. Since the early days of adventics, our own lead tracking solution Scan2Lead has also played an ever-growing role. From a showcase of what can be achieved with digital solutions, Scan2Lead has now become the European market leader.
GOOD REASONS WHY WE ARE THE RIGHT PROJECT PARTNER FOR YOU:
1. TRADE FAIR EXPERIENCE
All our experience and passion lies in bringing people together. We have successfully implemented numerous projects in the trade fair industry over the past 20 years. Our trade fair clients really appreciate our experience in the industry. So when best-practice knowledge is needed in the event industry, we should talk to each other!
2. METHODS & TOOLS
In terms of methodology and the tools to be used, we can rely on an impressive toolbox. For our clients, this means: more work to the point, less overhead, methodical benefits from project experience.
3. ON-SITE AND REMOTE
We like to work on site with our clients directly in their teams. In addition to the many sources of facts, this also allows us to get to know other aspects such as your corporate culture better. But we have also gained a lot of positive experience in remote project work. In short: the right mix is crucial here to lead the project to success efficiently.
4. SIZE
On the one hand, we have handled many successful projects for the largest trade fair organisers and trade fairs in the world. That means we know the needs of large organisers and their requirements for viable innovation solutions. On the other hand, we have proven in many projects that we can adapt these best practices cost-effectively to smaller and medium-sized organisers. This has provided them with solutions that would probably not have been as cost-effective for them to develop and provide on their own.
Our team
Gunnar Heinrich
CEO & Partner
Gunnar Heinrich has many years of management experience with international management consultancies. He was then managing director of a subsidiary of Messe München (Munich tradefair). He is Vice Chairman of the “Digital Innovation Working Group” of the World Association of the Exhibition Industry (Ufi) and an internationally sought-after expert on the digital transformation of exhibition companies.
Bernhard Gamper
CTO & Partner
Bernhard Gamper is co-founder of adventics GmbH. Previously, he was Head of Operations for the trade fair segment at SKIDATA. He is a proven expert in IT architectures for exhibition companies, has carried out numerous ticketing and access control projects and is the technical mastermind behind Scan2Lead.
Dr. Lars Schmitt
Team Lead Consulting
Dr. Lars Schmitt, Team Lead Consulting at adventics, has in-depth knowledge of project and product management in the context of digital solutions. He also has extensive expertise in innovation management, with approaches and methods such as design thinking and business model innovation. After completing his doctorate at the Technical University of Munich, he worked as a senior consultant on projects in the trade fair industry, among others. Lars is known for his ability to analyze complex business challenges and develop practical, innovative solutions.
Sandra Schmehling
Senior Consultant
Sandra Schmehling is part of the adventics team as a Senior Consultant. She previously worked for many years as a project manager for international trade fairs and congresses. Her focus was, among other things, on the conceptual and strategic further development of the events, data evaluation and analysis, and the development of recommendations for action. While working, she is currently completing a Master’s degree in Future Design, in which she is intensively studying innovation methods, future trends and change management.
Ulrich Besch
Senior Consultant
Ulrich Besch holds a degree in business administration and has many years of experience in leading positions at one of the world’s leading trade fair organisers. Previously, as a project manager, he was responsible for the design and introduction of IT systems and set up and managed an international IT service center. He won the UFI ICT Committee award for the best customer management project in 2010.
Ana Melciu
Senior Account Manager
Ana Melciu joined adventics as Senior Account Manager. Previously, she was responsible for customer service at an online shop and at a renowned trade fair organiser for several years. Her focus here was, among other things, on the optimisation and strategic development of the sector through the identification and implementation of innovative, technical solutions. She was also responsible for ensuring premium quality in customer interaction.
Dilara Handtmann
Account Manager
Dilara looks after our international clients at adventics. This applies both in the environment of Scan2Lead and event tech platforms in demanding consulting projects.
Dilara worked at Messe München for several years before joining adventics and most recently gained extensive experience in digitization projects.
Jannes Heinrich
Office Manager/ Sales
Jannes Heinrich joined the adventics team as Office Manager. He looks after the entire stock of scanners and rental equipment for our exhibitor customers and is responsible for the technical maintenance of the extensive hardware products, for stock management and for planning and preparing the equipment for use at the trade fair. Jannes is responsible for purchasing and supports his colleagues at the Munich office in all IT matters.
Andreas Schöndorfer
Support Engineer
Andreas Schöndorfer is a Support Engineer and in this role supports our permanently growing Scan2Lead community as a member of our Scan2Lead Customer Success Team. Andreas has a degree in technical computer science and years of experience as an international IT operations specialist. He also supports our teams in Vienna and Munich with regard to planning and operation of the entire IT infrastructure.
Muhammet Tan
Support Engineer
Muhammet Tan supports the Scan2Lead Customer Success Team at adventics. Muhammet Tan previously worked for over ten years at various well-known companies as a technical team leader in customer support and service. There, he was responsible for customer service for key accounts, among other things. He has gained extensive expertise in software and hardware research and development as well as in quality assurance.
Bernhard Millauer
Senior Lead Software Architect
Bernhard Millauer works as a software developer in the areas of CRM systems, sports betting, the entertainment industry, the financial and stock market and telecommunications. He joins the adventics office in Vienna as a software architect.
Tina Thurner
Junior Software Developer
Tina is a Junior Software Developer at adventics.
Tina is currently doing an IT apprenticeship and has already gained experience in the field of content management during her first internship. She previously worked in the CMS area.
Tina has good IT skills and has already successfully passed her web developer exam.
Angelika Seemann
Financial Assistant
Angelika Seemann is working in the Finance department. Angelika’s area of responsibility includes activities in the field of commercial administration. She is responsible for the day-to-day bookkeeping as well as its preparation for submission to the tax advisor. As a trained office clerk, she has been employed by various companies in the field of accounting and as a commercial clerk in recent years.
Lisa Turewicz
Software Developer
Lisa is a software developer and part of the adventics development team in Vienna. She completed her Bachelor of Science in Computer Science at a university of applied sciences in 2020. Prior to joining adventics, she has already gained experience in software maintenance and dealing with legacy systems and legacy code since 2019.
Lukas Schmiedicke
Software Developer
Lukas Schmiedicke works as a software developer at adventics. After several years in the emergency services, he discovered his passion for software development. With his versatile background, he will enrich our team in the development of innovative solutions.
David Hanousek
Software Developer
David Hanousek is a software developer at adventics in Vienna. With his many years of experience, he has already worked on a variety of ERP systems and legacy code projects. David’s profound knowledge of various programming languages and tools as well as his experience in different company sizes make him a valuable addition to our team.
Max Rogl
Integration Specialist
Maximilian is an experienced IT expert with over 20 years of professional experience ranging from front-end to back-end. In addition to his role as a talented trainer and troubleshooter, he has increasingly focused on product development and management in recent years. As a product owner, he is responsible for the development of products, carries out quality assurance measures and optimizes interfaces for smooth system integration.
Daniel Labesius Paz
Junior Account Manager
Daniel works at adventics as a Junior Account Manager. Previously, he completed an apprenticeship as an e-commerce merchant, which covered all areas of activity from online trading and customer support to marketing and social media. Since then, Daniel has also gained valuable experience in account management at a marketing agency. Here he was responsible for the support and implementation of a wide range of customer inquiries for online stores of large German companies.
Tony Spiloes
Country Manager Benelux & France
Tony Spiloes has more than 20 years of trade fair experience at project and division manager level. Most recently, as Manager Inhouse Consulting, he was responsible for optimising business processes and information system architecture at Artexis Group and easyFairs worldwide. He speaks English, Dutch and French, and has a good knowledge of German.
Ulrike Dietmann
Customer Service
Ulrike Dietmann is an academic business trainer with many years of experience as a project manager and consultant in the international event and trade fair sector with a focus on visitor and access management. She is also a proven expert in technical support, knowledge management, technical documentation and application and operations training.
Our story
2006
Management buy-out from a subsidiary of Messe München. Gunnar and Bernhard found adventics
2007
Start of our major project at Messe Düsseldorf (requirements analysis, selection and introduction of a new registration and access system)
2010
First major international projects with the trade fairs Stockholm (Stockholmmässan) and Dubai (DWTC)
2011
Use of smartphones for the development of a Scan2Lead app and use for the major trade fairs in Düsseldorf
2018
Our growth makes it necessary to move to larger offices, both in Munich and Vienna
2023
Strengthening of our consulting activities and relocation to our new – once again larger – Munich office