“Digital skills and community management are high on the agenda for trade fair decision-makers to help their events grow again.”
Gunnar Heinrich, CEO & Partner adventics
We are committed to progress and change in the trade fair industry. With our fresh perspective, we deliver innovative solutions to the key challenges of our time. In doing so, we do not develop solutions according to a formula, but deliver individual and practical results to our partners. Our focus is on the three core areas of Digital Strategy & Transformation, Event-Tech Solutions and Digital as a Service and forms a holistic approach with which we can optimally support our partners from A to Z.
It is not our aim to completely digitalise trade fairs and move them into the virtual world – quite the opposite! We are convinced that personal encounters and live discussions on site are still essential. However, the question is how to manage to develop new profitable business models in order to be sustainable in the long term. And this is precisely where digital solutions come into play as a sensible supplement to the classic trade fair business.
Our values
COMMUNICATIVE
We maintain a regular and open exchange with our project partners with constructive feedback and a trusting relationship.
CO-CREATIVE
In order to create change, we have to become active together. Learning from and with each other is a given for us.
HANDS-ON
We work pragmatically, result- and success-oriented
LONG TERM
Digital transformation is not a sprint – we see ourselves as a long-term project partner and support you throughout the entire transformation process.
Our Story
The founders Gunnar Heinrich and Bernhard Gamper already had a strong connection to trade fairs and technologies. Bernhard as Head of Trade Fairs for the international provider of access technologies SKIDATA and Gunnar as Managing Director of an IT strategy consultancy.
After a short excursion as managing director of a subsidiary of Messe München, they founded adventics GmbH in 2006. The team has grown continuously with the addition of further trade fair enthusiasts. Many of them were at trade fair companies themselves and have dedicated themselves to the topics of innovation, technology and change. Since the early days of adventics, our own lead tracking solution Scan2Lead has also played an ever-growing role. From a showcase of what can be achieved with digital solutions, Scan2Lead has now become the European market leader.
GOOD REASONS WHY WE ARE THE RIGHT PROJECT PARTNER FOR YOU:
1. TRADE FAIR EXPERIENCE
All our experience and passion lies in bringing people together. We have successfully implemented numerous projects in the trade fair industry over the past 20 years. Our trade fair clients really appreciate our experience in the industry. So when best-practice knowledge is needed in the event industry, we should talk to each other!
2. METHODS & TOOLS
In terms of methodology and the tools to be used, we can rely on an impressive toolbox. For our clients, this means: more work to the point, less overhead, methodical benefits from project experience.
3. ON-SITE AND REMOTE
We like to work on site with our clients directly in their teams. In addition to the many sources of facts, this also allows us to get to know other aspects such as your corporate culture better. But we have also gained a lot of positive experience in remote project work. In short: the right mix is crucial here to lead the project to success efficiently.
4. SIZE
On the one hand, we have handled many successful projects for the largest trade fair organisers and trade fairs in the world. That means we know the needs of large organisers and their requirements for viable innovation solutions. On the other hand, we have proven in many projects that we can adapt these best practices cost-effectively to smaller and medium-sized organisers. This has provided them with solutions that would probably not have been as cost-effective for them to develop and provide on their own.
Our team
Gunnar Heinrich
CEO & Partner
Gunnar Heinrich has many years of management experience in international management consulting. He later served as Managing Director of a subsidiary of Messe München, one of the world’s leading trade fair organizers. Today, he is Vice Chairman of the Digital Innovation Working Group of UFI, the Global Association of the Exhibition Industry, and is internationally recognized as an expert in the digital transformation of exhibition and event organizations.
Bernhard Gamper
CTO & Partner
Bernhard Gamper is co-founder of adventics GmbH. Previously, he was Head of Operations for the trade fair segment at SKIDATA. He is a proven expert in IT architectures for exhibition companies, has carried out numerous ticketing and access control projects and is the technical mastermind behind Scan2Lead.
Dr. Lars Schmitt
Team Lead Consulting
Dr. Lars Schmitt, Team Lead Consulting at adventics, has in-depth knowledge of project and product management in the context of digital solutions. He also has extensive expertise in innovation management, with approaches and methods such as design thinking and business model innovation. After completing his doctorate at the Technical University of Munich, he worked as a senior consultant on projects in the trade fair industry, among others. Lars is known for his ability to analyze complex business challenges and develop practical, innovative solutions.
Claudia Weidner
Senior Account Manager
Claudia has extensive management experience in the international trade show industry. She began her career at Messe München Group, where she was responsible for international trade shows, and subsequently spent 11 years at the Gesellschaft für Handwerksmessen in various roles. There, as Head of New Business, she was responsible for all digital projects, developed new business models, and, as Exhibition Director, oversaw the iba and Heim+Handwerk trade shows. Her most recent position was as a member of the executive board at a German trade show organizer. At adventics, Claudia is responsible for maintaining and expanding our relationships with trade show organizers.
Ana Melciu
Senior Account Manager
Ana Melciu has been working for adventics as a Senior Account Manager since 2019. She was previously responsible for customer service at a trade fair organiser for several years. Her focus here included optimisation and strategic development through the identification and implementation of innovative technical solutions and premium quality in customer interaction.
Petra Pelz-Märtens
Marketing Director
Petra Pelz-Märtens has extensive international experience in both digital and traditional marketing as well as in project management. She holds a Master of Business Administration (MBA) and has studied and worked in Australia, England, and Germany. In her previous roles, she was responsible for strategic brand building, the development of international marketing campaigns, and the implementation of global trade fair and event projects.
Sandra Schmehling
Senior Consultant
Sandra Schmehling has been a Senior Consultant at adventics since 2022. Before joining the team, she spent many years managing international trade fairs and congresses. Her expertise includes the strategic planning and development of events, data analysis and performance evaluation, as well as deriving actionable recommendations to support informed decision-making.
Dilara Handtmann
Account Manager
Dilara looks after our international clients at adventics. This applies both in the environment of Scan2Lead and event tech platforms in demanding consulting projects.
Dilara worked at Messe München for several years before joining adventics and most recently gained extensive experience in digitization projects.
Daniel Labesius Paz
Junior Account Manager
Daniel has been working at adventics as a Junior Account Manager since the beginning of 2024. He completed his training as an e-commerce businessman in 2022. Since then, Daniel has also gained valuable experience in account management at a marketing agency. Here he was responsible for the support and implementation of a wide range of customer enquiries for online shops of large German companies.
Jannes Heinrich
Office Manager / Sales
Jannes Heinrich has been supporting adventics as Office Manager since 2018. He is in charge of the entire inventory of scanners and rental equipment for exhibitor customers (technical maintenance, warehouse management, planning and preparation for trade fair use). Jannes is responsible for purchasing and assists his colleagues at the Munich office in all IT matters.
Andreas Schöndorfer
Support Engineer
Andreas Schöndorfer is a Support Engineer and, as a member of our Scan2Lead Customer Success Team, supports our constantly growing Scan2Lead community. Andreas has a degree in computer engineering and many years of experience as an international IT operations specialist. He also assists our teams in Vienna and Munich with the planning and operation of the entire IT infrastructure.
Muhammet Tan
Support Engineer
Muhammet Tan has been supporting the Scan2Lead Customer Success Team since 2020. He previously worked for over 10 years at various well-known companies as a technical team leader in customer support and service. Among other things, he was responsible for the support of key accounts. He gained extensive technical expertise in software and hardware research, development and quality assurance.
Bernhard Millauer
Senior Lead Software Architect
Bernhard Millauer has been working as a software developer in the fields of CRM systems, sports betting, the entertainment industry, the financial and stock market and telecommunications since 2001. He joined the adventics office in Vienna as a software architect in March 2018.
Lisa Turewicz
Software Developer
Lisa is a software developer and part of the adventics development team in Vienna. She completed her Bachelor of Science in Computer Science at a university of applied sciences in 2020. Prior to joining adventics, she has already gained experience in software maintenance and dealing with legacy systems and legacy code since 2019.
Lukas Schmiedicke
Software Developer
Lukas Schmiedicke is working as a Software Developer at Adventics. After several years in emergency medical services, he discovered his passion for software development. With his diverse background, he will enrich our team in developing innovative solutions.
Max Rogl
Integration Specialist
Maximilian Rogl is an experienced IT expert with over 20 years of professional experience, from front to back end. In addition to his role as a trainer and troubleshooter, he has recently focussed increasingly on product development and management. Since 2018, he has been responsible for product development for adventics as a product owner, carries out quality assurance measures and optimises interfaces for smooth system integration.
Angelika Seemann
Financial Assistant
Angelika Seemann has been working in the Finance department at adventics since 2022. Angelika’s area of responsibility lies in the field of commercial administration. As a trained office administrator, she has worked for various companies in accounting and as a commercial clerk.
Rene Sorger
Software Developer
Rene Sorger is part of the adventics team as a Software Developer. He holds a master’s degree from a university of applied sciences and has already gained several years of professional experience. His main focus has been on the expansion and maintenance of legacy systems.
Ulrike Dietmann
Customer Service
Ulrike Dietmann has been working for adventics since 2017 and is an academic business trainer with experience as a project manager and consultant in the international event and trade fair sector (especially visitor and access management). She is a recognised expert in the areas of technical support, knowledge management, technical documentation as well as application and operations training.
Tony Spiloes
Country Manager Benelux & France
Tony Spiloes has been with adventics since 2012. He has more than 20 years of trade fair experience at project and division manager level. Most recently, as Manager Inhouse Consulting, he was responsible for the optimisation of business processes and information system architecture at Artexis Group and easyFairs worldwide. He speaks English, Dutch and French and has a good knowledge of German.
Our story
2006
Management buy-out from a subsidiary of Messe München. Gunnar and Bernhard found adventics
2007
Start of our major project at Messe Düsseldorf (requirements analysis, selection and introduction of a new registration and access system)
2010
First major international projects with the trade fairs Stockholm (Stockholmmässan) and Dubai (DWTC)
2011
Use of smartphones for the development of a Scan2Lead app and use for the major trade fairs in Düsseldorf
2018
Our growth makes it necessary to move to larger offices, both in Munich and Vienna
2023
Strengthening of our consulting activities and relocation to our new – once again larger – Munich office
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