{"id":2642,"date":"2018-07-10T21:24:00","date_gmt":"2018-07-10T21:24:00","guid":{"rendered":"https:\/\/adventics.de\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/"},"modified":"2023-10-27T07:56:42","modified_gmt":"2023-10-27T07:56:42","slug":"is-virtual-reality-a-serious-risk-for-the-exhibition-industry","status":"publish","type":"post","link":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/","title":{"rendered":"IS VIRTUAL REALITY A SERIOUS RISK FOR THE EXHIBITION INDUSTRY?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Driven by key players such as Apple, Facebook or entire industries such as the gaming industry, various technologies such as virtual reality and augmented reality are becoming increasingly popular. But how will these technologies affect the exhibition industry and are they a real threat to the industry?<\/p>\n","protected":false},"author":11,"featured_media":2484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"\nIS VIRTUAL REALITY A SERIOUS RISK FOR THE EXHIBITION INDUSTRY? - Adventics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IS VIRTUAL REALITY A SERIOUS RISK FOR THE EXHIBITION INDUSTRY? - Adventics\" \/>\n<meta property=\"og:description\" content=\"Driven by key players such as Apple, Facebook or entire industries such as the gaming industry, various technologies such as virtual reality and augmented reality are becoming increasingly popular. But how will these technologies affect the exhibition industry and are they a real threat to the industry?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Adventics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/m.facebook.com\/p\/adventics-GmbH-100070144300274\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-10T21:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-27T07:56:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adventics.de\/wp-content\/uploads\/2018\/07\/Virtual-Brille.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Labesius Paz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adventics\" \/>\n<meta name=\"twitter:site\" content=\"@adventics\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Labesius Paz\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/\"},\"author\":{\"name\":\"Daniel Labesius Paz\",\"@id\":\"https:\/\/adventics.de\/en\/#\/schema\/person\/d0545da77b099655ce0c339704cc92be\"},\"headline\":\"IS VIRTUAL REALITY A SERIOUS RISK FOR THE EXHIBITION INDUSTRY?\",\"datePublished\":\"2018-07-10T21:24:00+00:00\",\"dateModified\":\"2023-10-27T07:56:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/\"},\"wordCount\":10,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/adventics.de\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adventics.de\/wp-content\/uploads\/2018\/07\/Virtual-Brille.jpg\",\"articleSection\":[\"Unkategorisiert\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/\",\"url\":\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/\",\"name\":\"IS VIRTUAL REALITY A SERIOUS RISK FOR THE EXHIBITION INDUSTRY? - Adventics\",\"isPartOf\":{\"@id\":\"https:\/\/adventics.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adventics.de\/wp-content\/uploads\/2018\/07\/Virtual-Brille.jpg\",\"datePublished\":\"2018-07-10T21:24:00+00:00\",\"dateModified\":\"2023-10-27T07:56:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#primaryimage\",\"url\":\"https:\/\/adventics.de\/wp-content\/uploads\/2018\/07\/Virtual-Brille.jpg\",\"contentUrl\":\"https:\/\/adventics.de\/wp-content\/uploads\/2018\/07\/Virtual-Brille.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/adventics.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IS VIRTUAL REALITY A SERIOUS RISK FOR THE EXHIBITION INDUSTRY?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adventics.de\/en\/#website\",\"url\":\"https:\/\/adventics.de\/en\/\",\"name\":\"adventics GmbH - Innovation for the exhibition industry\",\"description\":\"FOR MORE INNOVATION AND DIGITALIZATION IN THE TRADE FAIR AND EVENT INDUSTRY\",\"publisher\":{\"@id\":\"https:\/\/adventics.de\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adventics.de\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/adventics.de\/en\/#organization\",\"name\":\"adventics GmbH\",\"url\":\"https:\/\/adventics.de\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adventics.de\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/adventics.de\/wp-content\/uploads\/2023\/03\/logo.svg\",\"contentUrl\":\"https:\/\/adventics.de\/wp-content\/uploads\/2023\/03\/logo.svg\",\"width\":169,\"height\":39,\"caption\":\"adventics GmbH\"},\"image\":{\"@id\":\"https:\/\/adventics.de\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/m.facebook.com\/p\/adventics-GmbH-100070144300274\/\",\"https:\/\/x.com\/adventics\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/adventics.de\/en\/#\/schema\/person\/d0545da77b099655ce0c339704cc92be\",\"name\":\"Daniel Labesius Paz\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IS VIRTUAL REALITY A SERIOUS RISK FOR THE EXHIBITION INDUSTRY? - Adventics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/","og_locale":"en_US","og_type":"article","og_title":"IS VIRTUAL REALITY A SERIOUS RISK FOR THE EXHIBITION INDUSTRY? - Adventics","og_description":"Driven by key players such as Apple, Facebook or entire industries such as the gaming industry, various technologies such as virtual reality and augmented reality are becoming increasingly popular. But how will these technologies affect the exhibition industry and are they a real threat to the industry?","og_url":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/","og_site_name":"Adventics","article_publisher":"https:\/\/m.facebook.com\/p\/adventics-GmbH-100070144300274\/","article_published_time":"2018-07-10T21:24:00+00:00","article_modified_time":"2023-10-27T07:56:42+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/adventics.de\/wp-content\/uploads\/2018\/07\/Virtual-Brille.jpg","type":"image\/jpeg"}],"author":"Daniel Labesius Paz","twitter_card":"summary_large_image","twitter_creator":"@adventics","twitter_site":"@adventics","twitter_misc":{"Written by":"Daniel Labesius Paz"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#article","isPartOf":{"@id":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/"},"author":{"name":"Daniel Labesius Paz","@id":"https:\/\/adventics.de\/en\/#\/schema\/person\/d0545da77b099655ce0c339704cc92be"},"headline":"IS VIRTUAL REALITY A SERIOUS RISK FOR THE EXHIBITION INDUSTRY?","datePublished":"2018-07-10T21:24:00+00:00","dateModified":"2023-10-27T07:56:42+00:00","mainEntityOfPage":{"@id":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/"},"wordCount":10,"commentCount":0,"publisher":{"@id":"https:\/\/adventics.de\/en\/#organization"},"image":{"@id":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/adventics.de\/wp-content\/uploads\/2018\/07\/Virtual-Brille.jpg","articleSection":["Unkategorisiert"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/","url":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/","name":"IS VIRTUAL REALITY A SERIOUS RISK FOR THE EXHIBITION INDUSTRY? - Adventics","isPartOf":{"@id":"https:\/\/adventics.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#primaryimage"},"image":{"@id":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/adventics.de\/wp-content\/uploads\/2018\/07\/Virtual-Brille.jpg","datePublished":"2018-07-10T21:24:00+00:00","dateModified":"2023-10-27T07:56:42+00:00","breadcrumb":{"@id":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#primaryimage","url":"https:\/\/adventics.de\/wp-content\/uploads\/2018\/07\/Virtual-Brille.jpg","contentUrl":"https:\/\/adventics.de\/wp-content\/uploads\/2018\/07\/Virtual-Brille.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/adventics.de\/en\/2018\/07\/10\/is-virtual-reality-a-serious-risk-for-the-exhibition-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/adventics.de\/en\/"},{"@type":"ListItem","position":2,"name":"IS VIRTUAL REALITY A SERIOUS RISK FOR THE EXHIBITION INDUSTRY?"}]},{"@type":"WebSite","@id":"https:\/\/adventics.de\/en\/#website","url":"https:\/\/adventics.de\/en\/","name":"adventics GmbH - Innovation for the exhibition industry","description":"FOR MORE INNOVATION AND DIGITALIZATION IN THE TRADE FAIR AND EVENT INDUSTRY","publisher":{"@id":"https:\/\/adventics.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adventics.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adventics.de\/en\/#organization","name":"adventics GmbH","url":"https:\/\/adventics.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adventics.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/adventics.de\/wp-content\/uploads\/2023\/03\/logo.svg","contentUrl":"https:\/\/adventics.de\/wp-content\/uploads\/2023\/03\/logo.svg","width":169,"height":39,"caption":"adventics GmbH"},"image":{"@id":"https:\/\/adventics.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/m.facebook.com\/p\/adventics-GmbH-100070144300274\/","https:\/\/x.com\/adventics"]},{"@type":"Person","@id":"https:\/\/adventics.de\/en\/#\/schema\/person\/d0545da77b099655ce0c339704cc92be","name":"Daniel Labesius Paz"}]}},"_links":{"self":[{"href":"https:\/\/adventics.de\/en\/wp-json\/wp\/v2\/posts\/2642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adventics.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adventics.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adventics.de\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/adventics.de\/en\/wp-json\/wp\/v2\/comments?post=2642"}],"version-history":[{"count":1,"href":"https:\/\/adventics.de\/en\/wp-json\/wp\/v2\/posts\/2642\/revisions"}],"predecessor-version":[{"id":2643,"href":"https:\/\/adventics.de\/en\/wp-json\/wp\/v2\/posts\/2642\/revisions\/2643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adventics.de\/en\/wp-json\/wp\/v2\/media\/2484"}],"wp:attachment":[{"href":"https:\/\/adventics.de\/en\/wp-json\/wp\/v2\/media?parent=2642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adventics.de\/en\/wp-json\/wp\/v2\/categories?post=2642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adventics.de\/en\/wp-json\/wp\/v2\/tags?post=2642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}