{"id":2635,"date":"2018-07-11T21:24:00","date_gmt":"2018-07-11T21:24:00","guid":{"rendered":"https:\/\/adventics.de\/2018\/07\/11\/digital-disruption-in-the-exhibition-industry\/"},"modified":"2023-10-27T07:49:56","modified_gmt":"2023-10-27T07:49:56","slug":"digital-disruption-in-the-exhibition-industry","status":"publish","type":"post","link":"https:\/\/adventics.de\/en\/2018\/07\/11\/digital-disruption-in-the-exhibition-industry\/","title":{"rendered":"DIGITAL DISRUPTION IN THE EXHIBITION INDUSTRY"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1064\" height=\"239\" src=\"https:\/\/adventics.de\/wp-content\/uploads\/2023\/04\/Digital-Disruption_s.jpg\" alt=\"\" class=\"wp-image-1183\" srcset=\"https:\/\/adventics.de\/wp-content\/uploads\/2023\/04\/Digital-Disruption_s.jpg 1064w, https:\/\/adventics.de\/wp-content\/uploads\/2023\/04\/Digital-Disruption_s-800x180.jpg 800w, https:\/\/adventics.de\/wp-content\/uploads\/2023\/04\/Digital-Disruption_s-500x112.jpg 500w, https:\/\/adventics.de\/wp-content\/uploads\/2023\/04\/Digital-Disruption_s-768x173.jpg 768w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\" \/><\/figure>\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">Artificial intelligence, augmented reality and many other digital technologies have matured into useful tools in the exhibition industry over the past twelve months. Nevertheless, a disconcerting feeling still arises when talking to executives from the trade fair industry about digital transformation. Stephan Forseilles, Tesi Baur and Gunnar Heinrich from the UFI Digital Innovation Committee discussed this topic with numerous representatives from the exhibition industry at the UFI Global Congress in Johannesburg and the European Conference in Verona and asked them to vote in real time on bold statements about digital transformation in the exhibition industry. Here are some of the most discussed topics and why there is still a worrying wait-and-see attitude.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence, augmented reality and many other digital technologies have matured into useful tools in the exhibition industry over the past twelve months. Nevertheless, a disconcerting feeling still arises when talking to executives from the trade fair industry about digital transformation. Stephan Forseilles, Tesi Baur and Gunnar Heinrich from the UFI Digital Innovation Committee discussed this topic with numerous representatives from the exhibition industry at the UFI Global Congress in Johannesburg and the European Conference in Verona and asked them to vote in real time on bold statements about digital transformation in the exhibition industry. Here are some of the most discussed topics and why there is still a worrying wait-and-see attitude.   <\/p>\n","protected":false},"author":11,"featured_media":2481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DIGITAL DISRUPTION IN THE EXHIBITION INDUSTRY - Adventics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adventics.de\/en\/2018\/07\/11\/digital-disruption-in-the-exhibition-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL DISRUPTION IN THE EXHIBITION INDUSTRY - Adventics\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence, augmented reality and many other digital technologies have matured into useful tools in the exhibition industry over the past twelve months. Nevertheless, a disconcerting feeling still arises when talking to executives from the trade fair industry about digital transformation. Stephan Forseilles, Tesi Baur and Gunnar Heinrich from the UFI Digital Innovation Committee discussed this topic with numerous representatives from the exhibition industry at the UFI Global Congress in Johannesburg and the European Conference in Verona and asked them to vote in real time on bold statements about digital transformation in the exhibition industry. Here are some of the most discussed topics and why there is still a worrying wait-and-see attitude.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adventics.de\/en\/2018\/07\/11\/digital-disruption-in-the-exhibition-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Adventics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/m.facebook.com\/p\/adventics-GmbH-100070144300274\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-11T21:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-27T07:49:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adventics.de\/wp-content\/uploads\/2018\/07\/Digital-Disruption-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Labesius Paz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adventics\" \/>\n<meta name=\"twitter:site\" content=\"@adventics\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Labesius Paz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adventics.de\\\/en\\\/2018\\\/07\\\/11\\\/digital-disruption-in-the-exhibition-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adventics.de\\\/en\\\/2018\\\/07\\\/11\\\/digital-disruption-in-the-exhibition-industry\\\/\"},\"author\":{\"name\":\"Daniel Labesius Paz\",\"@id\":\"https:\\\/\\\/adventics.de\\\/en\\\/#\\\/schema\\\/person\\\/d0545da77b099655ce0c339704cc92be\"},\"headline\":\"DIGITAL DISRUPTION IN THE EXHIBITION INDUSTRY\",\"datePublished\":\"2018-07-11T21:24:00+00:00\",\"dateModified\":\"2023-10-27T07:49:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adventics.de\\\/en\\\/2018\\\/07\\\/11\\\/digital-disruption-in-the-exhibition-industry\\\/\"},\"wordCount\":118,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/adventics.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/adventics.de\\\/en\\\/2018\\\/07\\\/11\\\/digital-disruption-in-the-exhibition-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adventics.de\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/Digital-Disruption-scaled.jpg\",\"articleSection\":[\"Unkategorisiert\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/adventics.de\\\/en\\\/2018\\\/07\\\/11\\\/digital-disruption-in-the-exhibition-industry\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adventics.de\\\/en\\\/2018\\\/07\\\/11\\\/digital-disruption-in-the-exhibition-industry\\\/\",\"url\":\"https:\\\/\\\/adventics.de\\\/en\\\/2018\\\/07\\\/11\\\/digital-disruption-in-the-exhibition-industry\\\/\",\"name\":\"DIGITAL DISRUPTION IN THE EXHIBITION INDUSTRY - 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