{"id":2627,"date":"2018-07-16T21:21:00","date_gmt":"2018-07-16T21:21:00","guid":{"rendered":"https:\/\/adventics.de\/2018\/07\/16\/does-the-exhibition-industry-offer-an-outdated-customer-experience\/"},"modified":"2023-10-27T07:38:31","modified_gmt":"2023-10-27T07:38:31","slug":"does-the-exhibition-industry-offer-an-outdated-customer-experience","status":"publish","type":"post","link":"https:\/\/adventics.de\/en\/2018\/07\/16\/does-the-exhibition-industry-offer-an-outdated-customer-experience\/","title":{"rendered":"DOES THE EXHIBITION INDUSTRY OFFER AN OUTDATED CUSTOMER EXPERIENCE?"},"content":{"rendered":"\n
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Google, amazon etc. are fast, convenient, personalised and secure. In the trade fair industry, websites are mostly very slow (on average five times slower than a standard Google search) and people are happy when events successfully attract many visitors and they have to wait in long queues, while amazon has opened a shop where you simply take what you need and leave without being prevented from doing so by a checkout. Registering for an amazon account, for example, takes less than a minute. When a visitor wants to register for an event, it sometimes takes 30 minutes to answer seemingly useless questions. Some event organisers are working on their interfaces, but really few are working on significantly improving the customer experience. <\/p>\n","protected":false},"excerpt":{"rendered":"

Google, amazon etc. are fast, convenient, personalised and secure. In the trade fair industry, websites are mostly very slow (on average five times slower than a standard Google search) and people are happy when events successfully attract many visitors and they have to wait in long queues, while amazon has opened a shop where you simply take what you need and leave without being prevented from doing so by a checkout. Registering for an amazon account, for example, takes less than a minute. When a visitor wants to register for an event, it sometimes takes 30 minutes to answer seemingly useless questions. Some event organisers are working on their interfaces, but really few are working on significantly improving the customer experience. <\/p>\n","protected":false},"author":11,"featured_media":2525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"\nDOES THE EXHIBITION INDUSTRY OFFER AN OUTDATED CUSTOMER EXPERIENCE? - Adventics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adventics.de\/en\/2018\/07\/16\/does-the-exhibition-industry-offer-an-outdated-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DOES THE EXHIBITION INDUSTRY OFFER AN OUTDATED CUSTOMER EXPERIENCE? - Adventics\" \/>\n<meta property=\"og:description\" content=\"Google, amazon etc. are fast, convenient, personalised and secure. In the trade fair industry, websites are mostly very slow (on average five times slower than a standard Google search) and people are happy when events successfully attract many visitors and they have to wait in long queues, while amazon has opened a shop where you simply take what you need and leave without being prevented from doing so by a checkout. Registering for an amazon account, for example, takes less than a minute. When a visitor wants to register for an event, it sometimes takes 30 minutes to answer seemingly useless questions. 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