{"id":2619,"date":"2018-07-16T21:24:00","date_gmt":"2018-07-16T21:24:00","guid":{"rendered":"https:\/\/adventics.de\/2018\/07\/16\/is-the-internet-of-things-transforming-trade-fair-participants-into-things\/"},"modified":"2023-10-27T07:20:54","modified_gmt":"2023-10-27T07:20:54","slug":"is-the-internet-of-things-transforming-trade-fair-participants-into-things","status":"publish","type":"post","link":"https:\/\/adventics.de\/en\/2018\/07\/16\/is-the-internet-of-things-transforming-trade-fair-participants-into-things\/","title":{"rendered":"IS THE “INTERNET OF THINGS” TRANSFORMING TRADE FAIR PARTICIPANTS INTO THINGS?"},"content":{"rendered":"\n
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Beacons, apps, sensors, smart badges and cameras enable the precise measurement of visitor flows, locations and behaviours of trade fair participants. Trade fair organisers hope to gain profound insights into their visitors with this multitude of data collected through the increasing number of connected devices at trade fairs. But what happens to the individual needs, hopes and desires of each visitor, are they forgotten? Is the Internet of Things (IoT) turning visitors into things? <\/p>\n","protected":false},"author":11,"featured_media":2482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"\nIS THE "INTERNET OF THINGS" TRANSFORMING TRADE FAIR PARTICIPANTS INTO THINGS? - Adventics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adventics.de\/en\/2018\/07\/16\/is-the-internet-of-things-transforming-trade-fair-participants-into-things\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IS THE "INTERNET OF THINGS" TRANSFORMING TRADE FAIR PARTICIPANTS INTO THINGS? - Adventics\" \/>\n<meta property=\"og:description\" content=\"Beacons, apps, sensors, smart badges and cameras enable the precise measurement of visitor flows, locations and behaviours of trade fair participants. Trade fair organisers hope to gain profound insights into their visitors with this multitude of data collected through the increasing number of connected devices at trade fairs. But what happens to the individual needs, hopes and desires of each visitor, are they forgotten? 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