1.0Adventicshttps://adventics.de/en/DIGITAL DISRUPTION IN THE EXHIBITION INDUSTRY - Adventicsrich600338<blockquote class="wp-embedded-content" data-secret="4kcwtTayrK"><a href="https://adventics.de/en/2018/07/11/digital-disruption-in-the-exhibition-industry/">DIGITAL DISRUPTION IN THE EXHIBITION INDUSTRY</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://adventics.de/en/2018/07/11/digital-disruption-in-the-exhibition-industry/embed/#?secret=4kcwtTayrK" width="600" height="338" title="“DIGITAL DISRUPTION IN THE EXHIBITION INDUSTRY” — Adventics" data-secret="4kcwtTayrK" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://adventics.de/wp-content/uploads/2018/07/Digital-Disruption-scaled.jpg25601386Artificial intelligence, augmented reality and many other digital technologies have matured into useful tools in the exhibition industry over the past twelve months. Nevertheless, a disconcerting feeling still arises when talking to executives from the trade fair industry about digital transformation. Stephan Forseilles, Tesi Baur and Gunnar Heinrich from the UFI Digital Innovation Committee discussed this topic with numerous representatives from the exhibition industry at the UFI Global Congress in Johannesburg and the European Conference in Verona and asked them to vote in real time on bold statements about digital transformation in the exhibition industry. Here are some of the most discussed topics and why there is still a worrying wait-and-see attitude.