Digital Future

The digitization in all areas of living is proceeding quickly. As a result, exhibition companies are also facing an increasingly digitized world. On the one hand, this constitutes a threat to business models applied up until now. On the other hand, however, this also opens a great opportunity:
The area of “Digital Services” revolves around using the new digital opportunities to optimize existing service offerings as well as internal processes. Likewise, the digital channels are to be used for obtaining and retaining customers.


The aim of “Digital Business” for the exhibition industry is to generate additional revenue through the application or adaptation of digital technologies. In addition, digitization can also help reduce costs and improve business processes.

In order to achieve just that, we advise and assist our customers in the trade fair industry on this important issue – drawing upon our experience as exhibition managers of several successful digitization projects.

We are aware from our own experience that the implementation of “Digital Business” strategies for exhibition companies and organizers is anything but simple: The cyclical model of the exhibition business and the previous lack of integration of the e-business into processes and corporate culture are but few of the reasons for this.



Therefore our “Digital Business” offering includes services for the continuous integration of new customer requirements and the implementation as part of service tools and (online) systems that are flexible, user-friendly and rooted in our corporate culture:

  • Assistance for the definition of a company’s vision and derived objectives

  • Developing a digitization strategy that focuses on

    • digital business models including identified service offerings as a financial growth driver
    • embedding a digital marketing discipline (e.g. websites, social media, e-marketing)
    • digital customer processes (in the context of existing or planned CRM systems)

For this we situationally and where appropriate use relevant analysis and development methods such as

  • Advanced market analysis and scouting for technology trends (we also look for “non-industry-best-practices”)

  • Analysis and evaluation of existing digital services and products (e.g. multi-factor analysis, SWOT)

  • Competitor analysis to determine the market position

  • Feasibility assessment (business + technology) and clarification of requirements

  • Business plans / mid-term planning

  • Skill-gap analysis and derivation of training programs and job descriptions

  • Definition of KPIs as a basis for a future reporting system

  • Change management: supporting necessary role transformations, qualifications, procedures and practices