Customer Management
Customer management is becoming an increasingly important discipline at trade shows. Gone are the times when exhibitors’ applications would come pouring in through the fax machine, and the halls were crowded with visitors after only a few ads and email invitations.
Today is all about actively managing the entire lifecycle of the various trade fair customer segments as well as their relationships and interconnections (i.e., exhibitors, visitors, press, VIPs, associations).
The complexity for organizers has been increasing steadily, both in terms of processes and of the IT systems applied.

The experts at adventics have developed viable solutions for a modern customer management for a large number of organizers across the world.