Customer Management

Customer management is becoming an increasingly important discipline at trade shows. Gone are the times when exhibitors’ applications would come pouring in through the fax machine, and the halls were crowded with visitors after only a few ads and email invitations.

Today is all about actively managing the entire lifecycle of the various trade fair customer segments as well as their relationships and interconnections (i.e., exhibitors, visitors, press, VIPs, associations).

The complexity for organizers has been increasing steadily, both in terms of processes and of the IT systems applied.


The experts at adventics have developed viable solutions for a modern customer management for a large number of organizers across the world.


  • Consulting, planning and design of registration, ticketing and access control systems

  • Planning and migration of customer databases (CRM and profile databases)

  • Change management in the exhibitor sales (sales processes, sales systems, compensation systems, management dashboards)

  • Selection and implementation of multi-channel marketing systems (campaign management systems)


  • Redesign of processes and systems for the exhibitor management (acquisition, marketing / sales etc.)

  • Planning and implementation of web shops and customer portals

  • Mobile strategy and appropriate project implementation for mobile client systems (e.g. visitor apps)

  • Digital Services (s.a. our topic “Digital Future”)